01
PROJECTS
Welcome to FYI Media - your local video production company. We specialise in creating compelling visual content for local businesses, tailored to your unique identity.
The Power of Video Marketing
1
Video marketing is an indispensable tool for small to medium-sized businesses (SMEs) in New Zealand. In a market where competition is fierce and attention spans are shrinking, video offers an engaging and effective way to capture an audience. In fact, 84% of consumers say they’ve been convinced to buy a product or service after watching a video.
2
For SMEs, investing in video production delivers significant returns. Video content helps drive brand awareness, boost online engagement, and increase sales. Local businesses that have utilised video in their marketing have seen a 49% faster revenue growth compared to those that do not, according to a recent Forbes report.
3
The use of video isn’t just about marketing products. It's also an incredibly effective tool for health and safety (H&S) training. Traditional training methods, like manuals and lectures, often fall short in terms of engagement and retention. Videos, by contrast, make the content more dynamic and memorable. In fact, companies using video for H&S training report a 65% increase in employee engagement and a 74% improvement in retention of safety protocols.