The Power of Video

Video content significantly increases engagement rates compared to static content. Studies indicate that videos can boost new leads generated by 83%, traffic by 78%, and sales by 44%. This heightened engagement is crucial for SMBs aiming to capture the attention of potential customers in a crowded marketplace.

Videos allow businesses to showcase their personalities, products, and services in a relatable manner. Behind-the-scenes footage, customer testimonials, and product demonstrations help humanize brands and build trust with consumers. This personal connection is essential for SMBs that lack the name recognition of larger corporations.

Videos are an excellent medium for storytelling, allowing businesses to convey their brand message quickly and effectively. A well-crafted video can communicate complex ideas in a digestible format, making it easier for viewers to understand the value of a product or service[5].

Video is not just a marketing tool—it’s incredibly effective for H&S training. Traditional training methods can often be dry and fail to engage employees. In contrast, videos make complex safety protocols easier to understand and remember. Companies using video for H&S training report a 65% increase in engagement and 74% better retention of safety measures. The viral bucket videos, widely viewed in New Zealand, were a perfect example of how video can make safety protocols clear and accessible to workers.

With 82% of global internet traffic coming from video, it’s clear that businesses embracing video content are positioning themselves for success. Whether for marketing or H&S training, video is no longer optional - it’s essential for businesses wanting to thrive in New Zealand’s competitive market.

Videos rank highly on search engines and social media platforms, making them an effective tool for improving search engine optimization (SEO). Google often prioritizes video content in search results, which can lead to higher click-through rates and reduced bounce rates as users spend more time engaging with video content.

Video content can be adapted for various platforms—social media, websites, emails—which increases its reach. With the rise of mobile usage, video consumption has surged; nearly 85% of internet users watch online videos monthly. This accessibility means that SMBs can connect with their audience anytime and anywhere.

Video marketing has proven to drive impressive results. A recent survey found that 84% of consumers have been convinced to buy a product after watching a video. For SMEs in New Zealand, embracing video can help capture attention in a highly competitive market. Video content is shared 12 times more often than text and images combined, increasing a brand’s reach and potential customer base.

Moreover, adding a video to your website's landing page can increase conversions by up to 80%, helping to turn potential visitors into paying customers.

On the technical side, videos boost search engine optimization (SEO), as Google favours websites with video content, helping businesses achieve higher rankings in search results. In fact, websites with video are 53 times more likely to appear on the first page of Google search results. Additionally, video content’s shareability on social media platforms like Facebook, Instagram, and TikTok means businesses can connect with their audience quickly, driving engagement and growth.